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DAYTONA HOMES

CASE STUDY: DAYTONA HOMES ABSTRACT: Daytona Homes constructed a brand-new development in Stony Plain called Sovanna which produces duplex bungalows, and was in need of a marketing strategy to sell off these sites. Daytona Homes utilized Car¬to Media, exclusively, for...

BOSTON PIZZA ELLERSLIE

CASE STUDY: BOSTON PIZZA ELLERSLIE ABSTRACT: Boston Pizza Ellerslie launched its first campaign with Carto in mid-August 2016, using mobile Hyper advertisements, retargeting, and Facebook advertisements. Using these methods, the campaign focusing on BP’s delivery...

COLLIERS INTERNATIONAL, ALBERTA OFFICE

CASE STUDY: COLLIERS INTERNATIONAL, ALBERTA OFFICE ABSTRACT: The Colliers International Alberta Office ran two Edmonton-based campaigns with Carto Media between August and November 2016. The first campaign focused on promoting Colliers Industrial Park listings, while...

GATEWAY TOYOTA

CASE STUDY: GATEWAY TOYOTA ABSTRACT: Gateway Toyota ran a two-month campaign during September and October of 2016 with Carto Media with the intention of promoting the clearout event of its Rav4 vehicle line. Toyota had three different targeting strategies: local...

INSTAMEK

INSTAMEK ABSTRACT: During a campaign in October 2016, InstaMek integrated Carto Media and Pattison Outdoor into its marketing strategy. By using Carto’s Hyper technology to geo-fence areas where an InstaMek ad was placed on Pattison billboards, InstaMek saw a large...

JB’S POWER CENTRE

JB’S POWER CENTRE ABSTRACT: JB’s Power Centre has used traditional paper flyers as a core marketing medium for decades. Recently, JB’s has seen success from its usage of Carto Media’s services in general awareness campaigns and chose to test using Carto’s services to...

Glossary

The digital advertising industry is jargon-heavy and can feel like a foreign language at times. Here are a few definitions that are important to know.

Ad Exchange

A technology-driven platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices are determined through bidding.

Click

When someone engages with the ad once it is displayed on one of their devices, with the intent of visiting the website and finding out more.

Cost Per Mille (CPM)

Also called cost per thousand – commonly used measurement in advertising that measures the cost per every 1,000 impressions delivered.

Call To Action (CTA)

Instruction to the audience to provoke an immediate response, usually with an imperative verb such as “click here”.

Click Through Rate (CTR)

Equated in a percentage by: (clicks / impressions) x 100%

Geo-Fence

A virtual geographic boundary, that enables software to trigger a response when a mobile device enters or leaves a particular area.

Impression

A single display of a particular ad on a web page. Some advertising fees are based on this measurement.

Impression Load

The total amount of impressions available in a region.

Programmatic Advertising

Ad buying referring to the use of software to purchase digital advertising, as opposed to the traditional buying process, programmatic uses RTB to sell and purchase ad space.

Real Time Bidding (RTB)

Means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.

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