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THE ITALIAN CENTRE

The Italian Centre needed help solving a persistent problem: shoppers considered them a specialty store to be shopped at once a month, rather than a weekly grocery store. Read more: ItalianCentre_Case...

ORCHARDS DENTAL

On a routine checkup, our friendly salesperson struck up a conversation about Carto with her dentist, who also happens to be the owner of Orchards Dental. He mentioned that Orchards was having trouble attracting new patients. Read more: OrchardsDental_Case...

CALGARY CHAMBER OF COMMERCE

The Calgary Chamber of Commerce was entering their fourth year running Canada’s most successful Small Business Week and they weren’t content to sit back and rest on this achievement. Read more: CalgaryChamber_Case...

AUDI SOUTHGATE

Edmonton’s Southgate Audi dealership was working with a great digital advertising budget but needed some input on how to diversify their spend beyond Google AdWords. The auto retailer was stuck in a common enough predicament: throwing more and more money at AdWords in...

AXIA FIBRENET

Axia FibreNet had their eye on rural Alberta. The fibre optic internet service wanted to level the playing field across the province by providing high-performing internet to rural towns. Read more: AXIA_Case...

DAYTONA HOMES

Daytona Homes was constructing a brand-new development in Stony Plain called Sovanna Bungalows that would appeal to those aged 55+ looking for conveniently packaged homes. Read more: DAYTONA_Case...

BOSTON PIZZA MANNING

Boston Pizza’s Manning location needed help getting customers both through the door and placing orders online. The restaurant had been operational for about a year when Boston Pizza contacted us to help them generate more business in this location. Read more:...

COLLIERS INTERNATIONAL, ALBERTA OFFICE

Colliers International wanted to try new awareness methods, generate more inquiries on their online forms and become the innovator of the commercial real estate industry in Edmonton and the surrounding area. Read more: COLLIERS_Case...

ISLE GROUP

The Isle Group of Companies was taking their first venture into digital marketing and contacted us to help them reach a broader market and to increase bookings. Read more: IsleGroup_Case...

SERVUS CREDIT UNION

During the summer of 2016 Servus Credit Union had a grand opening for their new Harvest Pointe location in Ellerslie, a neighbourhood in southeast Edmonton. Over the following year they held community events, hoping to meet multiple goals before the summer of 2017....

Glossary

The digital advertising industry is jargon-heavy and can feel like a foreign language at times. Here are a few definitions that are important to know.

Ad Exchange

A technology-driven platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices are determined through bidding.

Click

When someone engages with the ad once it is displayed on one of their devices, with the intent of visiting the website and finding out more.

Cost Per Mille (CPM)

Also called cost per thousand – commonly used measurement in advertising that measures the cost per every 1,000 impressions delivered.

Call To Action (CTA)

Instruction to the audience to provoke an immediate response, usually with an imperative verb such as “click here”.

Click Through Rate (CTR)

Equated in a percentage by: (clicks / impressions) x 100%

Geo-Fence

A virtual geographic boundary, that enables software to trigger a response when a mobile device enters or leaves a particular area.

Impression

A single display of a particular ad on a web page. Some advertising fees are based on this measurement.

Impression Load

The total amount of impressions available in a region.

Programmatic Advertising

Ad buying referring to the use of software to purchase digital advertising, as opposed to the traditional buying process, programmatic uses RTB to sell and purchase ad space.

Real Time Bidding (RTB)

Means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.

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